In our high-technology world, with a computer on most every desktop, it surprises us how few people are taking advantage of what may be the best direct marketing piece available. For example, nearly 90% of electronic brochures received are viewed. Additionally, response rates can go as high as 20%. Compare that with a typical 1% to 2% for normal direct mail. Another added benefit for electronic brochures is how often they are passed on to other interested parties. This "pass along" benefit can easily double or even triple your distribution!

Electronic brochures can be simple and small enough to fit on a floppy disk, or be viewed or downloaded from a Web site. If you have more information than will fit on a floppy, CD-ROM technology can be used to distribute your brochure.